XERB 1090 BORDER RADIO! The X- NEW Sticker
XERB 1090 BORDER RADIO! The X- Sticker (NEW) 5-Pack (4.99 each)
Outdoor-High UV Protection
Today's 1090 AM started out as 150,000-watt XERB on 730 kHz. The original concession was awarded to Manuel P. Barbachano, grandson of one-time governor of Yucatán Miguel Barbachano. The concession was sold to Radiodifusora Internacional, S.A., in 1939; not long after, the station moved from 730 to 1090. XERB was sold to Interamericana de Radio, S.A., in 1950.
In the early 1960s, Robert Weston Smith (a.k.a. Wolfman Jack) was living in Del Rio, Texas and appearing on the "border blaster" AM radio station XERF. After several violent incidents at XERF's transmitter, Smith and partner Marvin Kosofsky (called "Mo Burton" in Wolfman Jack's autobiography) purchased daytime-only AM station KUXL in 1964 in Minneapolis / St. Paul, Minnesota. Smith relocated to Minnesota and never appeared as Wolfman Jack on KUXL, but rather worked as the station's general manager while shipping Wolfman shows on tape to XERF.
In 1965, Smith made an arrangement with the U.S. agent for XERB. Smith began selling ad time on the Mighty 1090 and recording Wolfman Jack shows for his new affiliate. Initially, Smith controlled the station's affairs from Minneapolis, but in 1966, Smith, along with fellow KUXL staffers Ralph Hull (a.k.a. Preacher Paul Anthony and The Nazz) and Art Hoehn (a.k.a. Fat Daddy Washington), relocated to Southern California to run XERB full-time.
Wolfman and his associates were able to make the station turn a huge profit by selling programming to radio proselytizers in 15-30 minute blocks. Because they had such a large following and made so much money, the radio evangelists were never too hesitant about paying huge fees for airtime.
According to his biography, by 1971 Wolfman was making a profit of almost $50,000 a month. The Mexican company executives that leased XERB noticed this and got greedy. They wanted to throw him out and make all the money themselves. The owners bribed Mexican officials into politically squeezing Wolfman off the air. The Mexican government acquiesced by passing a law prohibiting Pentecostal or religious programming on Mexican airwaves. Since XERB made most of its profits from airtime sold to the prayer-cloth preachers, Wolfman could no longer make payments to the owners each month. "That was it," Wolfman remembered. "In one stroke they cleaned out 80 percent of all the money we were expecting to make." He and Kosofsky had to return control of the station to the Mexican owners. wiki